书写、具身性与连接:表情包文化“破壁”逻辑

W riting,embodiment and connection:the logic of“wall-breaking”of emoji culture

表情包作为一种媒介技术的产物,在技术发展过程中充当具有物质性的中介物的角色,成为破除文本性与物质性二元对立的物质表征。表情包超越了“技术器具”,连接人与人、人与技术、技术与社会,并在“连接”中模糊了亚文化边界,逐步裂变成更多元的表情包文化形态,与主导文化重组、交融。表情包演化成为传播转向中至关重要的节点,兼具传播交流转向意义与交流符号意义。表情包桥接“文字”和“二次元”,是汉字文化与二次元文化融合的最佳代表。“破壁”是文化生产、传播的过程,表情包文化“破壁”逻辑可以为当下的亚文化与主流文化融合提供一些参考。

As a product of media technology, emoji becomes the material representation of breaking the binary opposition between textuality and materiality in the process of technology development. Emoji transcends "technical instruments", connects people, people and technology, technology and society. In the "connection" emoji blurs the sub-cultural boundary, gradually splits into a more diversified emoji culture form, and reorganizes and blends with the dominant culture. Emoji has evolved into a crucial node in the communication turn, which has both the meanings of communication turn and communication symbol. Bridging "character" and "two dimensions", emoji becomes the best representative of the intergration of Chinese character culture and two-dimensional culture. "Breaking the wall" is the process of cultural production and communication. The logic of "Breaking the wall" of emoji culture will provide some reference for the integration of subculture and mainstream culture.