摘要
5G时代来临,社区文化建设面临新的挑战。被称为互联网新风口的Vlog,以其纪实性的拍摄手法、人格化的主播标签、陪伴感的社交属性以及丰富的主题内容,受到人们特别是年轻一代的追捧。利用Vlog助力社区文化建设,不仅能激活社区文化建设的活力,也能帮助社区在更广阔的范围内提升形象、树立品牌,是一种低投入高产出的有效路径。Vlog在社区文化建设中的实践应用,主要应从搭建平台、创设主题、发动党员及青年学子、开展培训、适时激励几方面着手。
with the advent of 5G era,the construction of community culture is facing new challenges.Known as the new outlet of the Internet,Vlog,with its documentary shooting technique,personalized anchor label,social attribute of companionship and rich theme content,is sought after by people,especially the younger generation.Using Vlog to help community cultural construction can not only activate the vitality of community cultural construction,but also help the community to enhance its image and establish its brand in a broader range.It is an effective way of low input and high output.The practical application of Vlog in the construction of community culture should start from building a platform,creating a theme,mobilizing party members and young students,carrying out training and timely incentive.
作者
杨惠
YANG Hui(Department of Art Design, Guangzhou City Polytechnic, Guangzhou 510405, China)
出处
《广州城市职业学院学报》
2020年第4期76-79,95,共5页
Journal Of Guangzhou City Polytechnic
基金
广州市社区教育项目“社区探‘蜜’——通过Vlog等融媒体展现社区文化”(编号:2019SQJY009)。