传统工艺类非物质文化遗产的市场化保护

Research on the Market Protection of Traditional Craft Intangible Cultural Heritage

融合田野调查与学界已有研究,论文探究了传统工艺类非物质文化遗产市场化保护中市场实践经验不足,理论研究缺位的问题。基于市场化语境下分析传统工艺类“非遗”的保护,应从发挥传承人文化主体性以促进非遗传承,到保护与开发并举以保障其市场发展条件,再到依托社会公共文化服务机制“造血补血”以获取内生发展动力,进而建构一条传统工艺类非遗市场化保护与发展的可能路径。

Based on the field investigation and the existing research in the academic field,this paper explores the countermeasures for the market-oriented protection of the intangible cultural heritage of traditional crafts.The innovation and research orientation of this paper are as follows:Based on the market-oriented context,this paper analyzes the protection of traditional crafts“intangible cultural heritage”from the following aspects:giving full play to the cultural subjectivity of inheritors to promote the inheritance of intangible cultural heritage;carrying out protection and development simultaneously to ensure its market development conditions;relying on the social public cultural service mechanism“blood enriching”to obtain endogenous development power,and then construct a possible path for the protection and development of intangible cultural heritage market of traditional crafts.