后疫情时代“线上展会”对成都建设国际会展之都的经验启示--以第127届广交会为例

Experience and Enlightenment of“Online Exhibition”in Post Epidemic Era to Chengdu s Construction of International Exhibition City

新冠肺炎疫情影响下,会展业受到前所未有的重创。“线上展会”的举办对于提升行业信心,摆脱困境,加快新旧动能转换,重塑会展产业价值链具有重要意义。论文以第127届广交会为例,分析了“线上展会”提出的背景及内涵特征、线上广交会呈现的形式特点以及存在的问题,为此提出构建新型双线会展,延展会展产业生态圈;利用新技术手段,创新展会运营管理新模式;打造线上会展平台,开启个性化会展新时代;强化会展运营因素,引入技术研发支撑;培育展会复合型人才,构建会展跨界新生态等五个方面的经验启示,为后疫情时代成都建设国际会展之都提供经验借鉴。

Under the novel corona-virus pneumonia epidemic situation,the exhibition industry has been hitherto unknown.The holding of“online exhibition”is of great significance to enhance industry confidence,get rid of difficulties,accelerate the transformation of new and old kinetic energy,and reshape the value chain of the exhibition industry.Taking the 127th Canton Fair as an example,this paper analyzes the background and connotation of the“online exhibition”,the characteristics of the form and the existing problems of the online fair,and puts forward the following five enlightenments:building a new type of double line exhibition and extending the exhibition industry ecosystem;using new technical means and innovating the new mode of exhibition operation and management;creating online exhibition platform and opening personalized a new era of an exhibition;strengthening the operation factors of the exhibition and introducing technology research and development support;cultivating exhibition compound talents and building a cross-border new ecology of the exhibition.It is expected to provide experience and reference for Chengdu to build an international exhibition city in the post epidemic era.