应用型本科商务英语课程体系优化路径研究--基于社会需求分析

On Optimization of Business English Curriculum System for Applicationoriented Universities based on Social Needs Analysis

基于地方应用型本科院校的办学定位和人才培养目标,根据商务英语专业的学科特点,调查珠三角地区162家企业的商务英语人才岗位需求,对比珠三角地区8所应用型本科院校商务英语专业课程设置的现状,探索并总结珠三角地区应用型本科院校商务英语专业人才培养过程中存在的教学内容与市场需求存在较大差异、实践教学流于形式及课程结构比例失衡等问题,基于调研数据和分析结果提出结合商英特色,从市场需求出发,合理化设置专业课程和实践课程比例等应对策略。

Based on the orientation and talent cultivation objectives of local application-oriented universities,this study investigated the vocational demands for business English talents in 162 enterprises in the Pearl River Delta region,and compared them with the course setting status of the eight application-oriented universities in the Pearl River Delta according to the characteristics of business English major.Problems and shortcomings in the cultivation of Business English talents in application-oriented universities in the Pearl River Delta region were explored and summarized,and some countermeasures and optimization strategies based on the research data and analysis results were put forward.