大型租赁社区对于进一步夯实住房保障体系的意义和产品设计理念初探--以华润置地有巢公寓上海泗泾店和新桥店为例

Preliminary Study on Significance and Product Design Concept of Further Strengthening Housing Security System in Large Rental Communities--Taking Shanghai Sijing Store and Xinqiao Store of CR Land Youchao Apartments as examples

华润置地有巢国际公寓社区上海泗泾店和上海新桥店示范区于2020年9月陆续对外开放,这意味着由“上海首宗以租赁住房性质(R4)出让的集体用地地块”和“上海首宗向非上海地方国企定向出让的租赁住房用地”建设而成的大型租赁社区投入运营,为“G60科创走廊”——长三角高质量先试先行的重要平台提供人才住房保障。华润置地有巢品牌以“栖于同心、栖于舒心、栖于匠心、栖于安心”为设计理念,从社区生活环境、产品品质、精细化设计与居住安全性等方面,探索创新型“人才安居”产品设计的解决方案和实践经验。

Shanghai Sijing Store&Xinqiao Store of CR Land Youchao Apartment opened in succession in September 2020,which demonstrats that the large-scale rental community constructed by"Shanghai's first collective land parcel transferred to rental housing properties(R4)"and"the first rental housing land transferred to non-Shanghai local state-owned enterprises"will be put into operation.The construction of large rental communities aims at providing housing security for youth talents of"G60 Scientific and Technological Innovation Corridor",which is an important pioneering platform of high-quality development of Yangtze River Delta.With the design concept of"living in safty,living in comfortability,living in ingenuity,living in harmony",CR Land Youchao brand explores solutions and practical experience of innovative"talent living in peace"product design from the aspects of community living environment,product quality,refined design and living ssafety.