盐城盐旅融合发展战略SWOT分析

SWOT Analysis of Yancheng Salt Tourism Integration Development Strategy

旅游作为一种社会文化活动,其本质是体验,其灵魂是文化。盐城基于体验的文化旅游开发,是旅游业发展的必然取向。盐文化作为盐城的特色文化,是人们在进行海盐生产、运销、使用和管理过程中所创造的物质的、人文的成果总和,是行业文化与地域文化相融合而形成的特色文化。基于SWOT-PEST分析,从盐旅融合全价值链分析盐城盐文化旅游开发的竞争性优势,提出盐城盐旅融合深度开发的策略。

Tourism is a social and cultural activity,its essence is experience,and its soul is culture.Yancheng's development of cultural tourism based on experience is an inevitable orientation for the development of tourism.As a characteristic culture of Yancheng,salt culture is the sum of the material and humanistic achievements created by people in the process of production,distribution,use and management of sea salt.Based on the SWOT-PEST analysis,the competitive advantages of Yancheng's salt culture tourism development are analyzed from the full value chain of salt tourism integration,and a strategy for in-depth development of salt city tourism integration in Yancheng is proposed.