金字塔底层的随创式包容性创新

Inclusive Innovation of Bricolage Toward the BOP

面向金字塔底层低收入群体的包容性创新,与主要针对中高端市场的传统创新范式存在较大差异,应采取新的思维和路径方式才能实现,现有文献对此却缺乏深入探究。本文引入随创理论,阐述随创思维与包容性创新的契合性,提出随创式包容性创新模式的概念,剖析随创思维对包容性创新的作用机制,基于创新主体和动机两个维度归纳总结随创式包容性创新的四种不同类型,并分析该创新模式存在的风险及防范措施,以期为国家发展绿色循环经济和精准扶贫提供重要参考意见。

The inclusive innovation for low-income groups at the base of the pyramid is different from traditional innovation that mainly target at middle and high income consumers,should be realized by new thoughts and methods.However,existing literature lacks in-depth exploration of this issue.This paper introduced the perspective of bricolage,expounded the correspondence between bricolage and inclusive innovation,put forward the concept of bricolage inclusive innovation,analyzed the process mechanism of bricolage thinking on inclusive innovation,then based on the two dimensions of innovation subject and motivation,summarized four different types of bricolage inclusive innovation,finally analyzed its risks and precautions.These results provide important reference for development of green circular economy and precise poverty alleviation.