突发公共事件下我国数字化零售业应急机制研究

Research on the Emergency Mechanism of Digital Retail Industry in China under Public Emergency

近年来,突发公共事件时有发生,一旦应对不力,将对社会生活造成巨大冲击,引发消费者对粮、油、蔬菜、方便食品、消毒用品等生活必需品的抢购,甚至导致更加严重的危机。为保障突发公共事件下消费者日常生活必需品及应急物资的有效供给,必须动员各方力量,打破时间与空间限制,进行跨部门、跨企业、跨平台合作,协助政府全面把握应急物资生产、调拨、供应情况并进行科学决策。在现阶段我国数字化零售业大发展的背景下,需要基于突发公共事件下各参与主体行为特点以及突发公共事件发生、发展、恢复阶段运行机理,构建一套以数字化零售为核心,涵盖政府应急指挥系统、应急数字化商业系统、应急生鲜农产品零售系统、应急物流配送系统的虚实结合的应急保障体系。具体而言,就是要把零售作为应对突发公共事件的基础设施,对实体商业网点与电商的布局进行合理规划,实现相互补充,打造以社区零售店铺为支点的基础应急保障体系;就是要推动生产企业与零售企业的产销融合,实现对消费者需求的快速响应;就是要加强生鲜农产品产后标准化管理体系建设,加速产地生鲜农产品标准化进程;就是要构建多层级、多渠道配送合作体系,以最短时间和较低成本提供快捷服务。

In recent years,public emergencies have occurred from time to time,which has brought great impact on social life,cause residents to rush to buy food,oil,vegetables,convenient food,disinfection supplies and other living materials,and even lead to more serious crisis.In order to solve the supply problem of residents'daily life goods under public emergencies,we should mobilize different forces,break through the temporal and spatial limits,promote the cross-department,cross-enterprise,and cross-platform cooperation,and help the government to fully understand the real situation of emergency material production,dispatch,and supply,and make scientific decision.At present,under the background of the great development of China's retail industry,we should study the behavior of each subject in the event,thoroughly analyze the development mechanism of public emergencies,establish an emergence guarantee system combining the real and virtual systems such as government emergency command system,emergency digital business system,emergency fresh food platform and emergency logistics system,and taking digital retail as the core.Specifically speaking,we should,first,take retail as the infrastructure in coping with public emergency,reasonably arrange the physical networks and e-businesses,and establish the basic emergency guarantee system taking community retail shops as the support;second,we should promote the integration of production and selling,and realize the quick response to consumers’demand;third,we should strengthen after-production standardized management system for fresh agricultural products,and accelerate the process of standardization in the place of origin;and fourth,we should establish the multi-level and multi-channel distribution cooperation system,and provide consumers with convenient service with the shortest time and lowest cost.