国内外双渠道供应链研究热点与前沿——基于Citespace可视化分析

Research Hotspot and Frontier of Dual-channel Supply Chain at Home and Abroad——Visual Analysis Based on Citespace

借助文献计量法对近年来国内外双渠道供应链的研究进行梳理总结,运用可视化软件Citespace获取知识图谱和突显词,分析目前国内外双渠道供应链的研究热点与前沿并将国内外研究热点进行比较分析。总体而言,国内外对双渠道供应链的研究关注度在不断上升,皆重视双渠道供应链协调与定价策略,研究方向大致相同。但国内研究更侧重于解决企业所面临的实际困境,而国外研究更注重对战略层面的分析。研究结果表明:国内双渠道供应链的研究热点主要在双渠道供应链决策、闭环供应链、定价策略和协调等领域,研究前沿为动态模型、低碳、创新、成本分担等。国外研究热点是库存、协调决策以及需求分配、模型设计和影响行为等,研究前沿主要是战略分析、需求、分配系统。

By means of bibliometric method,this paper summarizes the researches on dual-channel supply chains at home and abroad in recent years,and USES visual software Citespace to obtain knowledge maps and highlights,analyzes the current research hotspots and frontiers of dual-channel supply chains at home and abroad,and compares and analyzes the research hotspots at home and abroad.In general,the research attention on dual-channel supply chain is increasing at home and abroad,both of which attach importance to the coordination and pricing strategy of dual-channel supply chain,and the research direction is roughly the same.However,domestic research focuses more on solving the practical difficulties faced by enterprises,while foreign research focuses more on the analysis of the strategic level.The research results show that the research hotspots of dual-channel supply chain in China are mainly in the fields of dual-channel supply chain decision-making,closed-loop supply chain,pricing strategy and coordination,and the research frontiers are dynamic model,low carbon,innovation and cost sharing.The research hotspots abroad are inventory,coordination decision and demand distribution,model design and influence behavior,etc.The research frontiers are mainly strategic analysis,demand and distribution system.