大数据视角下基于需求分析的高校学生工作调查及创新策略

Innovative Strategy of Handling University Students'Affairs in the Perspective of Big Data

高校思想政治工作,要遵循思想政治工作规律,遵循教书育人规律,遵循学生成长规律,不断提高工作能力和水平。为此,高校的学生工作必须以学生的实际需求为着力点,通过互联网和移动终端,全面深入了解大学生的需求现状及特点,遵循影响大学生动机和行动的需求变化规律,不断创新教育内容与方法,从而充分发挥高校思想政治教育的导向性,提高其针对性、吸引力和感染力。文章以大数据背景下的高校学生需求分析为切入点,重点阐述现阶段学生工作面临的现实与挑战、工作创新与对策。

As clearly pointed out by General Secretary Xi Jinping in his speech National Conference of College Ideological and Political Work,we should seek truth from facts and keep pace with the times and conduct well in the education of ideological and political work in colleges and universities.We should follow the rules of ideological and political work,the rules of teaching and education as well as the rules of student development and improve our working ability and level.Therefore,the important foundation of students'work in higher vocational colleges is to focus on the actual needs of students,fully understand the present situation and characteristics of college students through the Internet and mobile terminals,comply with the law of changing the demand of college students'motivation and action,continuously innovate educational contents and methods so as to give full play to the ideological and political education guidance,to improve the pertinence,attraction and appeal.Based on the data background,the paper starts from the demand analysis of higher vocational students,focuses on the reality and challenges faced by students at present stage,work innovation and countermeasures.