乡村振兴战略背景下乡村文旅融合发展的矛盾探讨

On the Contradiction of integrated Development of Rural Culture and Tourism from the Perspective of Rural Revitalization

乡村振兴战略实施助推了乡村文旅融合的纵深发展,但由于身份认知不同,二者在发展阶段和功能性质方面存在一定差异,造成了文旅融合的矛盾。这些矛盾不仅阻碍了文旅融合顺利开展,而且影响了乡村文化建设和旅游的可持续发展。基于此,在深入分析文旅融合历程与机理的基础上,提出乡村振兴战略背景下文旅融合的四大矛盾分别为文旅融合中的利益追求矛盾、文旅产业的规则差异矛盾、文旅产品消费特征的矛盾、文旅差异化发展的矛盾。通过剖析乡村振兴视域下文旅融合的矛盾,有助于为乡村文旅融合的持续发展提供参考,进而合理解决融合中的矛盾点,加速、加深乡村文旅融合。

The implementation of rural revitalization strategy has promoted the in-depth development of cultural and tourism integration.Due to the different identity cognition,there are some differences in both the development stage and the functional nature,resulting in the contradiction of the integration of culture and tourism,which not only hinders the smooth development of the integration of culture and tourism,but also leads to the destruction of culture and the decline of tourism.Based on this,this paper studies the contradiction of rural cultural and tourism fusion from the perspective of rural revitalization.And based on in-depth analysis of the process and mechanism of cultural and cultural integration,it puts forward four major contradictions of cultural and cultural integration under the perspective of rural revitalization.They are the contradictions in the pursuit of interests,the differences in rules,the characteristics of consumption and the development of cultural tourism differentiation in the integration of culture and tourism.Through the analysis,it is helpful to provide reference for the planning and development of culture and tourism integration,to reasonably solve the contradiction in integration,accelerate and deepen the integration of culture and tourism.