浅析地域性IP在国潮服装设计中的应用—以京韵文化为例

Analysis on application of regional IP in national tide clothing design:taking Beijing rhyme culture as an example

地域性IP是当下设计领域中刚刚兴起的设计元素。在国潮服装设计中,融入地域性的文化IP元素是以设计师原创品牌为载体,以中国文化元素为语言的一种现象,是表达中国传统文化的新方式。文章就当下国潮品牌的发展及地域性IP在国潮服装设计中的应用进行论述。

At present,regional IP is a new design element in the field of design.As a new way to express Chinese traditional culture,the integration of regional cultural IP elements is a phenomenon of designer original brand as the carrier and Chinese cultural elements as the language in the design of national tide clothing.The article discusses the development of the current national tide brand and the application of regional IP in the national tide clothing design.