媒体融合视域下的新闻策划与报道

News Planning and Reporting from the Perspective of Media Convergence

在媒体融合进入到全媒化发展的今天,新闻策划与报道的内容、形式和依据都发生了根本的变化。新闻工作不仅要依循融合传播的思路和规律,同时也作为媒体融合本身组成的一部分,反映着融合传播的最新发展样式,是媒体融合在新闻业的直接呈现。因此,把握和理解媒体融合的历史进程与核心内涵,对于做好新闻策划与报道工作有很强的现实意义。通过对媒体融合的东西方历史实践与研究成果的节点梳理,立足中国语境,深入探讨分析媒体融合对新闻工作的冲击和挑战,并以此作为出发点,聚焦新时代条件下的新闻策划与报道,在理念、渠道和机制方面提出相应的对策。

Today,with the development of media convergence coming into all media,the content,form and basis of news planning and reporting have undergone fundamental changes.News work should not only follow the ideas and laws of convergence communication,but also be a part of media convergence itself,reflecting the latest development pattern of media convergence,and it is the direct presentation of media convergence in journalism.Therefore,to grasp and understand the historical process and core connotation of media convergence is of great practical significance for news planning and reporting.Based on the historical practice and research results of eastern and Western media integration,this paper analyzes the impact and challenge of media convergence on news work based on the Chinese context,and focuses on the news planning and reporting under the new era conditions,and puts forward corresponding countermeasures in terms of ideas,channels and mechanisms.