信息渠道变革引致乡村居民多样化高质量就业的逻辑

Diversified and High-quality Employment for Rural Residents Following Changes in Information Channels

在信息化时代到来的背景下,本文选取乡村居民为研究对象,利用中国家庭追踪调查(CFPS)数据,评估了互联网的日益广泛应用作为一种新型的信息获取渠道,对推动乡村居民多样化高质量就业的影响。研究发现,与报纸、期刊等传统信息获取渠道相比,互联网的使用可以显著提升乡村居民选择非农就业的概率。此外,从就业质量角度,本文还发现控制了就业类型后,互联网的使用与乡村居民就业收入与就业满意度之间也有着显著的正向关系。本文还验证了互联网发挥影响作用的机理:互联网的普及应用通过提升乡村居民的信息获取能力,有效扭转了存在于乡村居民群体中的风险厌恶意识,使之内生出"主动求变"的思想自觉,引致了内因驱动的多样化就业,而这种内生的就业选择其就业质量也更高。因此,为了促进乡村居民多样化高质量就业,有必要在实施乡村振兴战略的过程中多措并举,推动各项信息技术在乡村地区的更广泛应用。

With the advent of the information era,this paper uses the micro data from the China Family Panel Studies( CFPS) to evaluate the impact of the Internet as a new information channel on promoting diversified and high-quality employment for rural residents. The paper finds that compared with traditional information channels such as newspapers and periodicals,the use of the Internet can significantly increase the probability of non-agricultural employment for rural residents. In addition,from the perspective of employment quality,this paper also finds that there is a significantly positive relationship between Internet use and rural residents ’ employment income and satisfaction after controlling for the type of employment. Mechanism analysis reveals that the popularity of the Internet effectively reverses the risk aversion that exists among rural residents and generates an endogenous awareness of the need for change,leading to endogenously driven diversification of employment. This endogenous employment choice has also resulted in higher quality employment. Therefore,in order to promote diversified and high-quality employment for rural residents,it is necessary to promote the wider use of information technologies in rural areas in the course of implementing the rural revitalization strategy.