利用新媒体培育高职学生职业素养的路径研究——以微信为例

The path of cultivating vocational college students’professional quality by using new media——A case study of WeChat

随着以微信为代表的新媒体工具的日益兴起,以及高职院校对职业素养教育的逐渐重视,利用微信等新媒体工具来培育学生的职业素养将成为一种趋势。基于微信应用于职业素养教育的可行性分析和难点剖析,建议加大对官方微信的支持力度,通过提升影响力、借助多种宣传载体、加强内容策划包装、加强用户黏度等方式,做好官方微信对职业素养教育内容的宣传。同时,要倡导教师充分利用个人微信进行育人工作,通过加强师生联系、主动发布相关内容、分解教学任务环节等手段更好地开展职业素养教育;要做好对学生的有序引导工作,帮助他们合理利用微信工具,提升职业素养。

With the rising of WeChat and the increasing emphasis on professional quality education,it will become a trend to use WeChat and other new media to cultivate students’professional quality.Through the feasibility analysis and difficulity analysis of the application of WeChat in professional quality education,it is suggested to strengthen the support for official WeChat,and promote the publicity of official WeChat on the content of professional quality education;meanwhile,it is suggested that teachers be encouraged to make full use of personal WeChat to carry out the education work and students be guided to use WeChat rationally so as to improve the level of professional quality.