校园廉洁公益广告传播的制约因素与创新策略

Research on Limiting Factors and Innovative Strategies for the Dissemination of Campus Honest Public Service Advertisements

廉洁公益广告在宣扬社会进步的道德观念、行为规范和社会风尚等多个方面,一直发挥着重要的道德教化和法治引导作用。由于受到多种因素的制约,校园廉洁公益广告还未能充分发挥出助推党风廉政建设和反腐倡廉的全部效能。为此,高校应制定创新策略,调整公益广告传播形式,以更好地弘扬时代主旋律,传播社会正能量。

Honest public service advertisements have been playing an important role in moral education and guiding the rule of law in promoting the moral concept, code of conduct and social customs in human society progress. Nevertheless, campus honest public service advertisements which have been limited by various factors have not fully played its effectiveness in promoting the construction of uncorrupted government and the anticorruption. Hence colleges and universities are supposed to formulate innovative strategies that are conducive to the adjustment of the communication forms of public service advertisements so as to better carry forward the main melody of the times and actively spreading the positive energy of the society.