会展旅游者决策行为的影响因素分析——以河南省为例

Analysis on the influencing factors of decision-making behavior of MICE tourists

深入研究了会展旅游者决策行为中的影响因素,通过SPSS22.0软件进行了因子及信度分析,最终将影响会展旅游决策行为的因素概括为6大因素:会展组织者因素,辅助与基础旅游供给因素,个人因素,目的地吸引力因素,成本因素及自我提升因素;并根据聚类分析将会展旅游者分为3类:个人感知型、会展组织者感知型以及会展旅游目的地感知型,最后提出了开拓会展旅游市场的4点建议:提升会展旅游产品质量,优化会展旅游目的地供给体系,加大特定时间段内的宣传力度以及政府政策的倾斜。

This article studies the influencing factors in the decision-making behavior of MICE tourists,and conducts factor analysis and reliability analysis through SPSS22.0 software.Finally,the factors that affect the decision-making behavior of MICE tourism are summarized into six factors,namely the organizer factor,auxiliary and basic tourism supply,personal factors,destination attractiveness,cost factors and self-improvement.Exhibition visitors can be divided into three categories based on cluster analysis,namely personal perception,organizer perception and destination perception.Finally,four suggestions for expanding the MICE tourism market are proposed:enhancing MICE tourism product quality,optimizing MICE tourism destination supply system,increasing publicity efforts in a specific period of time,and preferential government policies.