全球价值链下中小企业集群升级探析——以汕头澄海玩具集群为例

Analysis on the Upgrade of Small and Medium-sized Enterprise Clusters in the Global Value Chain——Take Shantou Chenghai Toys Cluster as an Example

本文通过研究认为,嵌入购买者驱动全球价值链的澄海玩具中小企业集群,应该强化生产制造方面的专业优势,提高生产制造环节的附加值;积极开拓国际市场,扩大贸易的比较优势。同时需要不断提升集群能力和自主性,重点培育市场营销能力。政府扶持发展时重心应该在营造软件设施方面。

Through research,this article believes that Chenghai toy small and medium-sized enterprises clusters embedded in the buyer-driven global value chain should strengthen their professional advantages in manufacturing and increase the added value of the manufacturing process;actively explore the international market and expand the comparative advantage of trade.At the same time,it is necessary to continuously improve cluster capabilities and autonomy,and focus on cultivating marketing capabilities.When the government supports development,the focus should be on building software facilities.