摘要
文章基于视觉设计理论探寻科普类短视频视觉设计需求,对科普类短视频视觉设计提出优化方案,丰富科普类短视频视觉表现。根据影像视觉设计的构成性诠释理论,分析科普类短视频实际案例,结合科普类短视频内容特征,探寻基于该理论的科普类短视频视觉设计表现。总结得出构成性诠释理论下科普类短视频视觉设计的特征及要求,提出对应的视觉设计原则。为科普类短视频视觉设计优化提出建议与参考。
Based on the visual design theory to explore the visual design requirements of popular science short videos,and propose an optimized plan for the visual design of popular science short videos to enrich the visual performance of popular science short videos.According to the compositional interpretation theory of image visual design,analyze the actual cases of popular science short videos,combine the content characteristics of popular science short videos,and explore the visual design methods of popular science short videos based on this theory.Summarize the characteristics and requirements of the visual design of popular science short videos under the compositional interpretation,and put forward the corresponding visual design principles.Provide suggestions for the optimization of the visual design of popular science short videos.
作者
张耿
马逍
Zhang Geng;Ma Xiao(School of Architecture&Fine Arts,Dalian University of Technology,Dalian 116024,China)
关键词
短视频
视觉设计
构成性诠释
科普
short video
visual design
compositional interpretation
popular science
