博物馆青铜器类文化创意产品设计分析——以纹饰转化为例

Analysis on the Design of Cultural and Creative Products of Bronze Ware in Museum,Taking the Transformation of Ornamentation as an Example

随着文博行业发展和全社会消费升级,博物馆文创产品成为文化消费领域新宠,各地博物院都开始对文创开发进行尝试。但是就目前市场上的产品现状而言,基于古代青铜器的文创产品开发尚未得到较多重视,在青铜器纹饰与现代产品的关联性方面缺少实践。文章在此基础上,从现有青铜器类文创产品的案例出发,总结归纳了去繁留简、夸张变形、因形赋纹、打散重构等四种纹饰的转换手法,以期为传统青铜器纹饰的现代传承提供新的思路。

With the development of culture and museum industry and the upgrading of social consumption,museum culture and creative products have become a new favorite in the field of cultural consumption,and museums around the world have begun to try to develop culture and creative products.However,in terms of the current situation of products in the market,the development of cultural and creative products based on ancient bronzes has not received much attention,and there is a lack of practice in the relevance between the patterns of bronzes and modern products.On this basis,from the existing cases of cultural and creative products of bronzes,this paper sums up four kinds of transformation methods of patterns,such as removing the complexity and retaining the simplicity,exaggerating the deformation,giving patterns due to the shape,breaking up and reconstructing,in order to provide new ideas for the modern inheritance of traditional bronzes.