羽毛球运动产业化发展研究

Research on the Industrialization Development of Badminton

在供给侧改革背景下,体育供需矛盾愈发突出。采用文献资料法等,对羽毛球运动产业化发展进行探究,以推动运动项目产业的供给侧改革。研究表明:羽毛球产业化运作的影响因素有认知层次因素、物质条件因素、健身指导因素、管理体制因素等;羽毛球运动产业化运作的策略是俱乐部的会员制度、体育产品市场研发、改善体育消费环境、注重社会健身指导、组织社会体育竞赛、创新市场化管理模式。

In the context of supply side reform,the contradiction between sports supply and demand is becoming more and more prominent.By using the method of literature,this paper explores the development of badminton industrialization in order to promote the supply side reform of sports industry.The research shows that the influencing factors of badminton industrialization include cognitive level factors,material conditions factors,fitness guidance factors,management system factors,etc.;the strategies of badminton industrialization operation are club membership system,sports product market research and development,improving sports consumption environment,paying attention to social fitness guidance,organizing social sports competitions,and innovating market-oriented management mode.