大学生炫耀性体育消费意愿影响因素研究

Research on the Influential Factors of College Students'Conspicuous Sports Consumption Intention

探究大学生炫耀性体育消费意愿的影响因素,从而引导大学生培育理性的体育消费观念;为学校制定政策提供意见和建议;为商家更有针对性对大学生群体提供体育服务、生产体育产品提供参考。在问卷调查的基础上,运用探索性因子分析和验证性因子分析,对大学生炫耀性体育消费意愿影响因素进行研究,提取影响大学生炫耀性体育消费意愿的3个公因子,组成了包括4个潜在变量和22个观察变量的大学生炫耀性体育消费意愿影响因素结构方程模型。影响大学生炫耀性体育消费意愿的因子包括身份与社交属性、财富象征属性和新符号属性,其中财富象征属性对大学生炫耀性体育消费意愿影响最大。

The aim of the study is to explore the influential factors of college students'conspicuous sports consumption intention,guide college students to cultivate rational sports consumption concepts,provides opinions and suggestions for schools to formulate policies,and provide reference for businesses to provide more targeted sports services and produce sports products for college students.Based on the questionnaire,using exploratory factor analysis and confirmatory factor analysis,it extracts 3 public factors that affect college students'conspicuous sports consumption intention.College students'conspicuous sports consumption intention influence factors structural equation model is established including 4 potential variables and 22 observed variables.Factors influencing college students'conspicuous sports consumption intention include status and social attributes,wealth symbol attributes and new-symbol attributes,among which wealth symbol attributes have the greatest influence on college students'conspicuous sports consumption intention.