摘要
旅游形象研究对资源相似型旅游目的地发展具有现实意义。在已有研究基础上将政府宣传形象纳入资源相似型旅游目的地旅游形象研究范畴,并选取资源禀赋高度近似的西双版纳州和德宏州为案例,实现游客感知与政府宣传旅游形象对比,选择两地游客网络游记与政府宣传网络文本为研究样本,运用内容分析法和IPA模型对两地游客感知与政府宣传旅游形象进行对比研究。研究结果表明:旅游吸引物形象维度在资源相似型目的地旅游形象中具有“非敏感性”;资源相似型旅游目的地游客感知与政府宣传旅游形象呈现出“差异—趋同”特征;资源相似型旅游目的地在“认同—错位”和“差异—趋同”效应的叠加作用下,具有各自的优势旅游形象维度。
The study of tourism destination image has practical significance to the development of“Resource-Similar-Type”destinations.Based on the previous studies,this paper incorporates the government propaganda image into the research categories and takes the“Resource-Similar-Type”destinations of Xishuangbanna and Dehong as the example,for which have similar resource endowments.We analyzed the differences in their tourism image through the network text from tourists and governments.The method of content analysis and IPA model are used in this paper.The main results of the study are as follows:The dimension of tourist attraction image has the characteristics of“non-sensitivity”in the tourism image of“Resource-Similar-Type”destinations;A typical trend of“difference-convergence”is emerged in tourist perception and government announcement of tourism image between two“Resource-Similar-Type”destinations;The“Resource-Similar-Type”destinations have their own advantages in terms of tourism image dimensions,which have been superimposed by the effects of“identification-dislocation”and“difference-convergence”.
作者
史鹏飞
明庆忠
韩剑磊
张红梅
SHI Pengfei;MING Qingzhong;HAN Jianlei;ZHANG Hongmei(Institute of Tourism and Cultural Industry, Yunnan University of Finance and Economy, Kunming 650221, Yunnan, China;School of Tourism and Hospitality Management,Yunnan University of Finance and Economy,Kunming 650221,Yunnan,China)
出处
《旅游研究》
2021年第1期14-31,共18页
Tourism Research
基金
国家自然科学基金项目“山地旅游目的地人地关系地域系统变化及其机制研究”(41961021)
国家社会科学基金项目“共生理论视域下边境旅游走廊空间协同构建与利益共享机制研究”(19CGL029)
云南省教育厅科学研究基金项目“云南边境旅游空间网络交互共生逻辑、绩效评价及路径优化研究”(2019J0934)。
关键词
资源相似
旅游形象
内容分析法
形象维度
对比分析
resource-similar
tourism image
content analysis
image dimensions
comparative analysis