环境知识传播自媒体探索与实践

Exploration and Practice on Environment Knowledge Communication platform of We Media

阐述自媒体发展背景以及环境知识传播的必要性和意义,总结环境知识传播的形式,分析自媒体时代环境知识传播特点以及原因,通过项目实践,阐述社会大众对环境类自媒体产品的需求特征,为环境类自媒体的良性发展提出对策。

This paper expounds the development background of we media,and necessity and signifi cance of environmental knowledge communication.The author summarizes the forms of environmental knowledge communication,and analyzes the characteristics and reasons of environmental knowledge communication in the era of we media.The paper expounds the demand characteristics of social public for environmental products of we media through project practice,and puts forward countermeasures for the benign development of environmental we media.