区域性外经贸企业国际商务话语体系建设初探--以湖州地区为例

A Preliminary Study on the Regional Construction of International businessDiscourse Systems for Foreign trade oriented Corporations--Taking Huzhou as an Example

以地区为单位,分析区域性外经贸企业国际商务话语体系的建设现状,包括语言资料的使用和管理情况、商务外语人才的需求和使用情况、企业运用商务话语体系抵御竞争和贸易压力的能力等,查找各地区在外经贸企业国际商务话语体系建设方面存在的共性问题。湖州地区的外经贸企业国际商务话语体系的构建仍然处在较为初级的阶段,企业管理和经营者对商务话语管理的认识亟待提升,地方政府在区域性国际商务话语体系构建方面的引领作用还不明显。这些问题需要通过加强校企合作、提高对语言类复合型人才的吸引力、加强对企业管理者在国际商务话语权意识方面的关怀来解决。

The analysis of the current construction of international business discourse systems for foreign trade oriented corporations on regional basis includes the use and management of language materials,the need and use of talents,the systems’ability in coping with international competition and trade pressure,etc.It helps sorting out common problems in different regions in China in the construction of international business discourse system.Taking Huzhou,Zhejiang as an example,the construction of the regional international business discourse system is still in its preliminary stage;business runners and operators still need to improve their awareness in discourse management;the local government has to play bigger roles in leading the regional construction of international business discourse systems.These problems might be solved through strengthening school enterprise cooperation,enhancing the region’s attractions for talents and caring more about entrepreneurs’awareness of international business discourse rights.