车展服务质量问题分析——以2020年新疆国际车展为例

Analysis of the Service Quality Problems of Automobile Exhibition--Taking 2020 Xinjiang International Automobile Exhibition as an Example

论文对新疆国际车展观众满意度的数据进行了分析比较,研究发现:车展没有精准且明确的品牌定位且未及时建立客户投诉的反馈机制。针对上述问题,论文提出组展方应重点关注现场人员管理,落实好安保措施,做好应急突发情况处理,加强与观展客户的沟通,提升展品品质,增强营销策略效果。

This paper analyzes and compares the data of audience satisfaction of Xinjiang International Automobile Exhibition,and finds that:the automobile exhibition has no accurate and clear brand positioning,and has not established the feedback mechanism of customer complaints in time.In view of the above problems,the paper proposes that the exhibition organiser should focus on the management of on-site personnel,implement security measures well,deal with the emergency situation well,strengthen the communication with exhibition-viewing customers,promote the quality of exhibits and enhance the effect of marketing strategies.