基于“互联网+”的河南乡村智慧旅游发展探索

Exploration of Rural Smart Tourism Development in Henan Based on“Internet+”

河南省乡村旅游和智慧旅游在融合发展过程中存在较大的不足,主要体现在旅游智慧化管理体制不完善,乡村旅游市场化、产业化不足,智慧旅游人才缺乏等方面。河南省乡村智慧旅游发展要在“互联网+”背景下,基于服务、管理、营销三大支撑构建乡村智慧旅游发展体系,积极应对新冠疫情形势,精心谋划布局,利用科技手段,大力提升智慧旅游服务水平。

There are some shortcomings in the integration of rural tourism and smart tourism in Henan Province,which are mainly reflected in the imperfection of tourism intelligent management system,the lack of marketization and industrialization of rural tourism,and the lack of smart tourism talents.The development of rural wisdom tourism in Henan province should build three rural“Internet+”development systems based on service,management and marketing.It should actively respond to the new crown epidemic situation,plan carefully the layout and make use of scientific and technological means to enhance the level of intelligent tourism service.