山西农产品电子商农务促农增收效果测度分析——以夏县为例

Measurement of Income in Shanxi Agricultural Electronic: Take Xia County as an Example

我国是一个传统的农业大国,农业发展历史悠久。伴随着农业市场经济的发展与中国电子商务的进步,小规模的农业生产者与依赖于大市场发展的矛盾日益加大,因此需要找到一条农业发展新途径。以运城市为例,本文采用了问卷调查的方法来获取数据以及运用实证分析法让数据更加客观化,对农产品电子商务促农增收效果测度进行分析,构建理论框架。首先,在原有理论基础研究之上,结合问卷调查所获取的数据,采用描述性的统计分析,对问卷对象自身状况、所处地区的基础设施以及自身的教育水平收入进行分析,然后根据统计分析法构建层次回归分析模型,采用SPSS软件从整体上来分析农产品电子商务促农增收效果的测度。研究发现,电子商务对农民促农增收效果明显,农村基础设施与受教育情况以及农民学历和年龄对促农增收影响较大。

China is a traditional agricultural country with a long history of agricultural development.With the development of agricultural market economy and the progress of e-commerce,the contradiction between small-scale agricultural producers and the development relying on the development of the big market is increasing day by day.Therefore,we need to find a new way.Taking Yun cheng city as an example,this paper adopted the method of questionnaire survey to obtain data and used the method of empirical analysis to make the data more objective,analyzed the effect measure of agricultural e-commerce to promote agricultural income,and constructed the theoretical framework.Firstly,On the basis of the original theoretical research,and combined with the data obtained from the questionnaire survey,descriptive statistical analysis were used to analyze the self-condition of the subjects,the infrastructure,the education and income level of the subjects.Secondly,According to the statistical analysis method to build hierarchical regression analysis model,used the SPSS software coming up from the overall analysis of the effect of agricultural e-commerce promote the farmers'income measure.The results showed that e-commerce had a significant effect on farmers'income promotion,and rural infrastructure,educational background,age had a greater impact on rural income promotion.