实体与间性:危机传播的一种差异化尝试——以央视频慢直播的疫情报道为考察对象

Entity and Interology as a Differentiation Attempt of Crisis Communication:A Case Study on the COVID-19 Report by Slow Live Streaming of CCTV App

在新冠疫情报道中,“国家队”央视频配合其他主流媒体发挥了探知真相、引导舆论、安抚民心的重要作用,其特殊时段、场景的“慢直播”以超越信息实体的仪式化叙事逻辑,锚定了“超级注意力”,在主体的悬置抽离、人机的共生认知、线上的游艺创生等方面呈现出“间性论”特质。在短视频+的风潮下,作为危机传播的一种差异化尝试,慢直播以长视频、大场景、无情节的反转式运作,超越了以往只针对谣言进行澄清的传统思维,是融媒传播对时空、关系、变化等非实体因素的一种综合把握与调适。其运用镜像映射、仪式观瞻、抽离速度的媒介手段建构了“全民战疫”的想象共同体,促发了有机体与媒介社会假体生态的融合共生,其间的精神交往也将唤醒公众对价值创造的反思。

In the reports of fighting COVID-19,CCTV app played an important role of detecting truth,leading public opinion and consoling citizens with other mainstream media.At this special period,“slow live streaming”emerged some features of“Interology”in the field of subjectivity’s suspension,symbiosis cognition of human-machine,game and creation on line by ritualized narrative logic over information entity.In the tide of overwhelmed video clips,as a differentiation attempt of crisis communication,slow live streaming is a comprehensive confidence and adjustment on space and time,relations and changes by using long video,grand scene and plotless story in reversal way,which stand above the traditional thinking mode of clarifying rumors.These media measures of image mapping,ritual impression and fleeing from speeding-up constructed a“fighting Covid-19”community of imagination,and promoted the fusion and symbiosis of organism and prosthetic ecology in media society.The spirit intercourse on line in this period will arouse people’s re-thinking on value creation.