公共图书馆应用移动短视频的现状、问题及对策

Current Situation,Problems and Strategies of Application of Short Video App in Public Libraries in China

移动短视频的快速发展深刻影响了人们的生活和行为方式。公共图书馆适应新媒体传播环境的变化,应用移动短视频推动、引导全民阅读。文章通过分析6个用户量较大的短视频平台中的账号信息,了解到公共图书馆应用移动短视频的平台选择倾向于抖音,账号命名倾向于使用机构名称,但短视频产出和粉丝量等总体偏低且分布不均,内容同质化等现象突出。文章从防止名称滥用、鼓励读者创作、创新内容等方面提出改进建议。

The rapid development of short video has profoundly affected people's life and behavior.Public libraries adapt to the changes in the communication environment of new media,and apply short video apps to promote and guide national reading.This paper analyzes the account information of six short video apps to understand the current status and problems of short video app applications in public libraries.It is found that the platform selection tends to be tik tok,and the account name tends to use the name of the organization,but the short video output and the number of fans are generally low and unevenly distributed,and the phenomenon of content homogeneity is prominent.By analyzing the cause of the problem,the paper proposes the strategy for the current situation of the library apply short video app.