Goodearth——花草茶品牌塑造与传播典范

Goodearth——AModel of Herbal Tea Brand Building and Communication

Goodearth是美国花草茶品牌的开拓者之一,1988年,Goodearth开始制作袋泡花草茶在加利福尼亚销售,如今,Goodearth已经有超过25种口味的拼配花草茶,并且销售到英国、中国、印度等国家。其产品有一种自然纯正的草本味道,不仅因为其主要产品是各式花草茶,还因为其设计给人带来一种扑面而来的清新自然风。Goodearth原料都选择高品质茶叶,其品牌本身也奉行一种环保理念和可持续发展理念,用环保的茶罐和金字塔形茶包,以积极的态度承担社会责任。另外,它热情而贴心的交流态度也为品牌带来更多关注和黏度。

Goodearth is one of the pioneers of American herbal tea brand.In 1988,Goodearth began to make bag tea for sale in California.Nowadays,Goodearth has more than 25 kinds of assorted herbal tea,and they are sold to Britain,China,India and other countries.Its products have a natural and pure herbal flavor,not only because its main products are herbal tea,but also because its design brings a fresh natural style to people.Goodearth is a tea brand that has a strong sense of responsibility.Its raw materials are made of high-quality tea.The brand itself also pursues a concept of environmentally friendly protection and sustainable development.It uses environmental tea cans and pyramid shaped tea bags to take social responsibility with a positive attitude.In addition,its warm and intimate communication attitude also brings more attention and viscosity to the brand.