数字化零售与供给效率对供应链信息结构优化的影响研究

Effects of Digital Retail and Supply Efficiency on the Optimization of Information Structure of Supply Chain

供给侧结构性改革背景下,数字化零售建设和供给效率的提升是实现产业结构优化的重要举措。商贸流通产业供应链的信息化建设离不开数字化,同时也需要供给侧结构性改革的助力,构建数字经济时代零售业、供给渠道与供应链的和谐关系,成为发展数字产业、构建数字经济的主要战略。本研究从数字化零售、供给效率与供应链信息结构建设的角度出发,建立了三者的理论联系框架,指出了供给侧改革在三个变量间的中介作用。实证研究结果发现,数字化零售的发展水平越高,供给侧的效率越强,越能够有效推动供应链信息结构的优化;加快推动对传统产业的供给侧结构性改革是推动数字经济全面布局的重要方式。

In the context of supply-side structural reform,digital retail construction and the improvement of supply efficiency are important measures to realize the optimization of industrial structure.Digitalization is indispensable to the informatization construction of commercial circulation industry’s supply chain,so is supply-side structural reform.Building a harmonious relationship between retail industry,supply channel and supply chain in the era of digital economy has become the main strategy for developing digital industry and building digital economy.This paper establishes the theoretical framework of digital retail,supply efficiency and the information structure construction of supply chain.It points out the mediating role of the supply-side reform in the three variables.The empirical results show that the higher the development level of digital retail,the stronger the efficiency of the supply side,and the more effectively it can promote the optimization of the information structure of the supply chain.Accelerating the supply-side structural reform of traditional industries is an important way to promote the overall layout of the digital economy.