摘要
分析国内公共图书馆文创产品开发现状,指出当前图书馆文创联盟开发成果显著、省市图书馆的文创产品丰富、文创产品开发模式多样,但也面临缺少文创相关政策支持、产品开发规模小且发展不均衡、开发设计能力有待提升、营销渠道亟待拓展、产品开发存在知识产权风险等困境,基于此提出加强政策引导、采取灵活的文创产品开发模式、提高产品开发能力、拓展产品营销渠道,以及注重知识产权保护等图书馆文创产品开发策略,以期为深化公共图书馆文创产品开发工作提供参考。
This paper analyzes the current situation of the development of cultural and creative products in domestic public libraries,and points out that at present,there are remarkable achievements in the development of library cultural and creative alliance,the provincial and municipal libraries are rich in cultural and creative products,and the development modes of cultural and creative products are diverse.However,there are also some difficulties,such as lack of cultural and creative policy support,small scale and unbalanced development of product development,development and design ability to be improved,marketing channels to be expanded,and the existence of intellectual property risk in product development.This paper puts forward the development strategies of library cultural and creative products,such as strengthening policy guidance,adopting flexible cultural and creative product development mode,improving product development ability,expanding product marketing channels,and paying attention to intellectual property protection,so as to provide reference for deepening the development of cultural and creative products in public libraries.
出处
《图书馆工作与研究》
CSSCI
北大核心
2020年第12期98-104,共7页
Library Work and Study
关键词
文化创意产品
产品开发
开发模式
产品营销
知识产权
公共图书馆
Cultural and creative products
Product development
Development mode
Product marketing
Intellectual property
Public library