公共图书馆文化创意产品开发策略研究

Research on the Development Strategies of Cultural and Creative Products in Public Libraries

分析国内公共图书馆文创产品开发现状,指出当前图书馆文创联盟开发成果显著、省市图书馆的文创产品丰富、文创产品开发模式多样,但也面临缺少文创相关政策支持、产品开发规模小且发展不均衡、开发设计能力有待提升、营销渠道亟待拓展、产品开发存在知识产权风险等困境,基于此提出加强政策引导、采取灵活的文创产品开发模式、提高产品开发能力、拓展产品营销渠道,以及注重知识产权保护等图书馆文创产品开发策略,以期为深化公共图书馆文创产品开发工作提供参考。

This paper analyzes the current situation of the development of cultural and creative products in domestic public libraries,and points out that at present,there are remarkable achievements in the development of library cultural and creative alliance,the provincial and municipal libraries are rich in cultural and creative products,and the development modes of cultural and creative products are diverse.However,there are also some difficulties,such as lack of cultural and creative policy support,small scale and unbalanced development of product development,development and design ability to be improved,marketing channels to be expanded,and the existence of intellectual property risk in product development.This paper puts forward the development strategies of library cultural and creative products,such as strengthening policy guidance,adopting flexible cultural and creative product development mode,improving product development ability,expanding product marketing channels,and paying attention to intellectual property protection,so as to provide reference for deepening the development of cultural and creative products in public libraries.