摘要
利用SWOT分析法对医院图书馆开展患者阅读推广服务进行全面分析,包括组织内外环境所形成的优势、劣势、机会和挑战4方面,提出应对策略与方案,包括建立阅读推广服务组织机构和长效运行体系、完善阅读推广流程、提升患者阅读体验等。
SWOT analysis method is used to comprehensively analyze the patient reading promotion services in libraries of hospitals,including the strengths,weaknesses,opportunities and threats formed by the internal and external environment of the organization,the countermeasures and solutions are proposed,including establishing the organization and long-term operation system of reading promotion service,improving the process of reading promotion,and improving patients'reading experiences.
作者
魏萌萌
胡鸿
魏进
赖昕
WEI Mengmeng;HU Hong;WEI Jin;LAI Xin(Library,Tongji Hospital Affiliated to Tongji Medical College,Huazhong University of Science and Technology,Wuhan 430030,China;Department of Agriculture and Animal Husbandry Engineering and Intelligence,Shandong Vocational Animal Science and Veterinary College,Weifang 261061,China;Library,The Second Affiliated Hospital of Guangzhou University of Chinese Medicine,Guangzhou 510120,China)
出处
《医学信息学杂志》
CAS
2020年第10期83-85,88,共4页
Journal of Medical Informatics
关键词
“健康中国”
阅读推广
医院图书馆
"Healthy China"
reading promotion
library of hospital