“健康中国”视角下三级综合医院图书馆开展患者阅读推广服务SWOT分析

SWOT Analysis of Patient Reading Promotion Service in Libraries of Class A General Hospitals from the Perspective of"Healthy China"

利用SWOT分析法对医院图书馆开展患者阅读推广服务进行全面分析,包括组织内外环境所形成的优势、劣势、机会和挑战4方面,提出应对策略与方案,包括建立阅读推广服务组织机构和长效运行体系、完善阅读推广流程、提升患者阅读体验等。

SWOT analysis method is used to comprehensively analyze the patient reading promotion services in libraries of hospitals,including the strengths,weaknesses,opportunities and threats formed by the internal and external environment of the organization,the countermeasures and solutions are proposed,including establishing the organization and long-term operation system of reading promotion service,improving the process of reading promotion,and improving patients'reading experiences.