淮阳太昊陵神话产业开发研究

Research on the Myth Industry Development of Taihao Mausoleum in Huaiyang

淮阳太昊陵历史悠久,文化底蕴深厚。近四十年来,太昊陵的神话资源挖掘与创意产业开发取得了长足的发展,主要表现在整修陵内建筑与环境,规范制度与提升软件设施,开发文旅资源,形成文化产业链等方面。在现代文化产业创意开发中,太昊陵神话主要通过物态表述、仪式展演、当代转化等形式展现,但其中也有明显的不足,如神话元素体现不充分、产业开发滞后、世俗生活与神话间的张力明显、缺乏有效的宣传手段等。增添景区内神话景观,转变管理部门的职能,加强与学术机构的合作,综合开发文旅资源,开展跨区域联合开发,形成旅游文化和创意产业聚集区等方式,有助于挖掘太昊陵的神话内涵,开发其文化创意产业,形成伏羲神话传承与产业开发之间的良性互动。

Huaiyang Taihao mausoleum has a long history and profound culture.In the past 40 years,Taihao Mausoleum has made great progress in the exploration of myth resources and the development of creative industries,which are mainly reflected in the renovation of buildings and environment in the mausoleum,the standardization of systems and the upgrade of software facilities,the development of cultural tourism resources,and the formation of cultural industry chain.In the creative development of modern cultural industry,the myth of Taihao mausoleum is mainly expressed in the forms of state expression of matter,ritual performance,contemporary transformation and so on.But there are also some obvious deficiencies,such as the lack of myth elements,the lag of industrial development,the obvious tension between secular life and myth,the lack of effective means of publicity and so on.The measures,such as adding mythological landscape in the scenic spot,changing the functions of the management department,strengthening cooperation with academic institutions,comprehensively developing cultural and tourism resources,carrying out cross-regional joint development,forming a tourism culture and creative industry cluster area,etc.,are helpful to excavate the mythological connotation of Taihao mausoleum,develop its cultural and creative industry,and form a positive interaction between Fuxi mythology inheritance and industrial development.