西塞神舟龙头形象在文创产品中的创意设计研究

The creative design research of the leading image of Xisai Shenzhou in the creative products

龙图腾自古都是中华民族的精神象征,龙文化贯穿于中华千年文明的思想精髓中。在湖北黄石的民俗活动——西塞神舟会中,纸扎神舟的龙形象同样具有深刻的象征意义、蕴含着丰富的地域民间信仰。在大型民俗祭祀活动中,龙形象渗入驱瘟、除恶、祈福和纳祥等仪式与祈愿活动中,生发出具有地域文化场的视觉感官形象。本文以龙的视觉形象为主要载体,并对其进行深层解读,挖掘龙文化与现代文创设计的结合点,丰富原有的图形和形态,运用多样的设计表现手法进行龙头形象的文创产品创意设计,彰显华夏儿女独有的文化魅力。

Dragon totem has been the spiritual symbol of the Chinese nation since ancient times,and dragon culture runs through the essence of Chinese civilization for thousands of years.In The folk activities in Huangshi,Hubei province-The Xisai Shenzhou conference,paper shenzhou dragon image also has a profound symbolic significance,contains rich regional folk beliefs.In large-scale folk sacrificial activities,the image of dragon penetrates into the ritual and praying activities such as dispelling pestilence,eliminating evil,praying for good luck and auspicious,and gives out the visual sense image with the regional cultural field.This paper takes the visual image of dragon as the main carrier,and makes a deep interpretation of it,excavates the combination point of dragon culture and modern cultural and creative design,enricses the original graphics and forms,and uses various design expression techniques to carry out creative design of cultural and creative products of leading image,showing the unique cultural charm of Chinese people.