文化表述理论下的传统手工艺文创设计研究

Research on Cultural Creative Design of Traditional Handicrafts under the Theory of Cultural Expression

传统手工艺作为文化的重要载体,是我国宝贵的非物质文化遗产。从传统手工艺的文化内涵及其与当代需求对比入手,着重分析当代人们的意识形态,从品牌推广战略领域的文化表述理论角度对传统手工艺文化重新解读、创新,探索传统手工艺文创产品设计的新思路。

As an important carrier of culture,traditional handicrafts are China's precious intangible cultural heritage.Starting from the cultural connotation of traditional handicraft and its comparison with contemporary needs,the paper focuses on analyzing the ideology of contemporary people,and reinterpreting and innovating traditional handicraft culture from the perspective of cultural expression theory in the field of brand promotion strategy,and exploring the new designs of traditional handicraft cultural and creative products.