摘要
为促进食用菌企业现代化发展,研究基于大数据技术的食用菌企业创新决策模式。分别从精准营销和产业升级路径等方面,明确了大数据在食用菌企业决策中的积极作用及意义,构建大数据下食用菌企业创新决策模型。在食用菌企业精准营销创新决策和大数据网络促进食用菌产业升级方面,进行食用菌企业创新决策模式分析,为大数据技术在当代企业中的应用提供理论支持。
In order to promote the modernization of mushroom enterprises, the innovation decision-making model of edible fungi enterprises based on big data technology was studied. From the aspects of precision marketing and industrial upgrading path, the positive role and significance of big data in the decision-making of edible fungi enterprises were clarified. The innovation decision-making model of edible fungi enterprises under big data was constructed. In terms of accurate marketing innovation decision-making of edible fungi enterprises and big data network promoting the upgrading of edible fungi industry, the innovation decision-making mode of edible fungi enterprises was analyzed, which was suitable for big data technology. It provides theoretical support for the application in enterprises.
作者
高红
党志文
高武
GAO Hong;DANG Zhi-wen;GAO Wu(Hebei University of Architecture,Zhangjiakou 075000,China;Zhangjiakou Mechanical Industry School,Zhangjiakou 075000,China)
出处
《中国食用菌》
北大核心
2020年第10期146-148,156,共4页
Edible Fungi of China
基金
2019年河北省科学技术厅创新能力提升计划项目(19456210D)
2019年河北省高等学校人文社会科学研究青年基金项目(SQ191115)
张家口市2018年度市级科技计划自筹经费项目(18211371)。
关键词
大数据技术
食用菌企业
创新决策
big data technology
edible fungi enterprise
innovation decision