生命周期理论视角下食用菌B2B营销体系构建

The Construction of Edible Fungi B2B Marketing System from the Perspective of Life Cycle Theory

随着新市场环境的变化,在销售食用菌的过程中,传统的销售模式已经不能满足竞争压力逐渐加大的营销环境。在新时期的营销环境下,食用菌企业必须依托互联网这一平台,大力发展电商营销,形成更加高效和稳固的网络营销体系。食用菌企业应注重顺应时代发展趋势,以互联网为契机,加深研究,加强实践,促进体系完善。在分析食用菌营销体系时,通过从"互联网+"这一核心要义出发,对食用菌网络营销体系的构建路径进行全面探究。

With the changes in the new market environment, in the process of selling edible fungi, the traditional sales model can no longer meet the business environment with increasing competitive pressure. In the new era of marketing environment, edible fungi companies must rely on the Internet as a platform to vigorously develop e-commerce marketing and form a more efficient and stable network marketing system. Edible fungi companies should focus on conforming to the development trend of the times, using the internet as an opportunity to deepen research, strengthen practice, and promote system improvement. When analyzing the edible fungi marketing system, starting from the core meaning of"internet +", and comprehensively explores the construction path of the edible fungi online marketing system.