电子商务背景下食用菌产品定制消费模式研究

Research on Customized Consumption Mode of Edible Fungi Products under the Background of E-commerce

考虑到电子商务发展的必然趋势和食用菌等生鲜农产品的销售,针对电子商务背景下的食用菌产品定制消费模式进行研究。从食用菌产品的消费行为,得到消费者认知信息,并通过分析互联网+食用菌产品消费模式现存问题,提出适应电商时代的食用菌产品定制消费模式,力求为食用菌产业发展提供可靠依据。

Considering the inevitable trend of the development of e-commerce and the sale of fresh agricultural products such as edible fungi, the custom consumption pattern of edible fungi products under the background of e-commerce is studied. The consumption behavior of edible fungi products were studied, the consumer’s cognitive information were got, and the Internet were analyzed. The existing problem of consumption pattern of edible fungi products is to provide reliable basis for the development of edible fungi industry.