基于食用菌主题资源的全域旅游开发策略

Global Tourism Development Strategy Based on Edible Fungi Theme Resources

很多食用菌产地已经开发出了各具特色的乡村游、生态游等项目,但在项目运营中仍存在着诸多不足,项目内容的同质化趋势、项目开发的低水平重复、项目运营的弱关联性等都应被业界所重视。基于食用菌主题资源的全域旅游开发策略,需克服市场识别度不高、经济关联性不强、资源融合度较低、项目体验感较弱的不足。在问题导向下的开发策略,可围绕着完成游客群体细分实现精益化项目开发、加强资源集成使农户从事附加产品服务、完善食用菌产业链建设提升资源融合度、突出食用菌文化内涵建设增强人文底蕴四个方面展开构建。

Many edible fungi production areas have developed unique rural tourism, ecological tourism and other projects, but there are still many shortcomings in the project operation, including the homogenization trend of the project content, the lowlevel duplication of project development, and the project the weak relevance of operations should be valued by the industry. The global tourism development strategy based on edible fungi theme resources needs to overcome the shortcomings of low market recognition, weak economic relevance, low integration of resources, and weak project experience. Problem-oriented development strategies can revolve around: completing the segmentation of tourist groups to achieve lean project development, strengthening resource integration to enable farmers to engage in additional products and services, improving the construction of the edible fungi industry chain, enhancing resource integration, and highlighting the construction of edible fungi cultural connotation The construction of four aspects including enhancing the cultural heritage.