我国运动休闲特色小镇多业态融合创新发展研究

Research on the Innovation and Development of Multi-Industry Integration in China Sports and Leisure Characteristic Towns

运用文献资料法和实地考察法等,研究运动休闲特色小镇多业态融合创新发展的概念、重要意义及发展路径。认为:传统业态是基石,创新业态是核心,传统业态和创新业态共同助力多业态融合创新发展;多业态融合创新有助于加快运动休闲特色小镇的建设,丰富运动休闲特色小镇的品牌,推动运动休闲特色小镇多业态融合创新。发展路径:改造“食和住”的休闲体育环境,改革“行和游”的休闲体育方式,扩展“购和娱”的体育消费边界,改良“商与闲”的休闲体育功能,完善“学与农”的休闲体育教育,升级“宗与养”的体育养生方式,革新“奇与险”的休闲运动体验,开创“情与创”的休闲体育生活。

Adopting the methods of documentary and on-the-spot investigation,this paper studied the concept,importance and development paths of innovation and development of multi-industry integration in sports and leisure characteristic towns.This paper argues that traditional business forms are the cornerstone,while innovative business forms are the core.Both the traditional business form and innovative business form will contribute to the innovation and development of multi-industry integration,which will contribute to accelerate the construction of sports and leisure characteristic towns,enrich the brands of sports leisure characteristic town,and promote the multi-industry integration and innovation of sports and leisure characteristic towns.The paths of the development are to transform"food and accommodation"of the leisure sports'environment,to reform"travel and tourism"of the leisure sports'style,to expand"purchase and entertainment"of the sports consumption boundary,to improve"business and leisure"of the leisure sports function,to improve"study and agriculture"of the leisure sports education,to upgrade"religion and health"of the sports health preserving approach,to innovate"exploration and risk"of the leisure sports experience,to create"emotion and creation"of the leisure sports life.