长三角一体化背景下体育产业融合研究

Research on Sports Industry Integration Under the Background of Yangtze River Delta Integration

运用文献资料、专家访谈和实地考察等方法对长三角一体化发展背景下体育产业融合发展进行研究。主要结论:长三角体育产业融合已具备内部、外部和相互耦合的三重动力,但也存在“三省一市”发展失衡、行政区障碍和缺乏指向性政策等现实困境。建议:充分利用内外动力,促进“三省一市”体育产业资源相互流动;主动破除行政区障碍,建立政府与市场协调机制;加强顶层设计,制定长三角体育产业融合的指向性政策;发挥各地区优势,推进长三角体育产业集群化。

Using the methods of literature review,expert interview and field investigation,this paper studies the integration of sports industry under the background of Yangtze River Delta integration.The main conclusions are as follows:The integration of sports industry in the Yangtze River Delta has three driving forces including internal,external and intercoupling.However,there are some practical difficulties,such as the imbalance of the development of"three provinces and one city",administrative obstacles and the lack of directional policies.Suggestions:We will promote the mutual flow of sports industry resources of"three provinces and one city"by making full use of internal and external power,actively break down administrative barriers and establish coordination mechanism between government and market,strengthen top-level design and formulate directional policies for sports industry integration in Yangtze River Delta,promote sports industry cluster in Yangtze River Delta,making full use of regional advantages.