绿色创业导向对可持续竞争优势的影响——绿色组织认同与绿色创新的链式中介作用

The Influence of Green Entrepreneurial Orientation on the Sustainable Competitive Advantage:a Chain Intermediary Effect based on Green Organizational Identity and Green Innovation

在环境污染日益严重的背景下,企业通过实施绿色创业导向以建立可持续竞争优势是当前亟需解决的问题。基于自然资源基础观,提出“绿色创业导向-绿色组织认同-绿色创新-可持续竞争优势”的研究框架,以203家制造业企业为研究对象,通过问卷调查方式进行实证研究。结果表明:①绿色创业导向作为一种兼顾环保和经济的战略决策模式,对构建可持续竞争优势有积极影响;②绿色组织认同与绿色创新是企业实施绿色创业导向、建立可持续竞争优势的关键路径,在绿色创业导向与可持续竞争优势关系中起中介作用;③绿色组织认同、绿色创新在绿色创业导向与可持续竞争优势关系中具有链式中介作用。

Under the background of increasingly serious environmental pollution,how to implement green entrepreneurial orientation to establish sustainable competitive advantage is an urgent problem.According to the natural-resource-based view,this study puts forward the research framework of"green entrepreneurship orientation-green organizational identity-green innovation-sustainable competitive advantage",and takes 203 manufacturing enterprises with high environmental pressure as the research object,obtains relevant data through questionnaire survey.The results show that:as a strategic decision-making mode that takes environmental protection and economy into account,green entrepreneurial orientation has a positive impact on sustainable competitive advantage;green organizational identity and green innovation are the key paths for enterprises to implement green entrepreneurial orientation and establish sustainable competitive advantage,which play an intermediary role in the relationship between green entrepreneurial orientation and sustainable competitive advantage;green organizational identity and green innovation play a chain intermediary effect in the relationship between green entrepreneurial orientation and sustainable competitive advantage.The research provides useful guidance and suggestions for enterprises to implement green entrepreneurship orientation and build sustainable competitive advantage.