商业模式价值逻辑的要素、框架及演化研究:回顾与展望

Elements,Framework and Evolution of Value Logic in Business Model:Literature Review and Prospects

当前,在商业模式领域,研究视角多元化是一个突出特征,学者们积极发掘新视角来认识商业模式。随着“价值”概念导入商业模式领域,基于价值视角的商业模式研究开始兴起,众多学者积极从价值角度解读商业模式,意图揭示商业模式背后的价值逻辑,价值主张、价值创造、价值分配、价值传递、价值获取等相关概念频繁地出现在商业模式研究中。通过对现有研究进行系统梳理,阐释商业模式领域关于价值、价值主张、价值创造及价值传递等相关概念的特定内涵,分析不同概念间逻辑关系,并在此基础上,提炼商业模式价值逻辑框架、演化动因及方式,从而促进对商业模式价值逻辑思维的理解与关注,特别是对商业模式研究新进入者起到一定引导作用,为企业管理实践提供有益启示。

At present,in the field of business model,the diversity of research perspectives is a prominent feature.Scholars are actively exploring some new perspectives to understand business model.Since the concept of value was introduced to business model,business model research based on the value perspective has begun to rise.A lot of researchers are active to interpret business model from the perspective of value,and try to reveal the value logic behind business model.The conceptions,such as value proposition,value creation,value distribution,value delivery,value capture and so on,appear more frequently in business model research.Grounded in the existing theoretical researches,this paper is intended to define the special connotations of these related concepts in business model,analyze the logical relations among them,and then discuss the value logic structure of business model as well as its evolutionary motivations and modes.Therefore,this paper can promote the understanding and attention of value logic thinking behind business model,and play a guiding role for new entrants in business model research as well as provide useful enlightenment for business management practices.