从精英培育视角探索小众旅游电商发展新模式——以彭水土家族苗族自治县郁山镇为例

Exploring the New Development Mode of Niche Tourism E-commerce from the Perspective of Elite Cultivation

在"旅游+互联网"的时代背景下,在线旅游市场渗透率逐渐升高,以移动互联网信息为依托的自助游和散客游市场日渐兴盛,游客需求日趋个性化和深度化。大批自助散客游游客的出现推动了小众景点旅游接待业的发展,部分本土居民转行从事旅游接待业,跻身成为旅游精英团体。然而,目前小众旅游目的地旅游精英培养缓慢,其接待能力不足以满足游客灵活多变的个性化需求。基于此,本文以重庆市彭水土家族苗族自治县郁山镇为例,基于影响旅游精英的因素及小众旅游发展现状,推出满足小众旅游爱好者及小众旅游目的地居民利益最大化的电商发展模式,拟解决双方现存问题。

In the era of"travel+Internet",the penetration rate of the online travel market is gradually increasing.The self-service travel and individual travel markets based on mobile Internet information are becoming more and more prosperous,and the needs of tourists are becoming more personalized and in-depth.The emergence of a large number of self-help individual tourists have promoted the development of the tourism reception industry of niche attractions.Some local residents have switched to the tourism reception industry and have become a tourist elite group.However,at present,the cultivation of tourist elites in niche tourist destinations is slow,and their reception capacity is not enough to meet the fl exible and individual needs of tourists.In this regard,this article takes the Yushan Town,in Pengshui Tujia Miao Autonomous County,Chongqing,as an example.Based on the factors affecting tourism elites and the current development of niche tourism,this article proposes an e-commerce development model that maximizes the interests of niche travel enthusiasts and residents of niche destinations to solve existing problems.