日本文化遗产活用策略

Japan’s Strategies for Making Use of Its Cultural Heritage

文化遗产的开发利用体现了参与者的价值观、意识形态和利益诉求,不同国家采取不同的活用策略。日本政府于2015年推出的“日本遗产”项目,是由国家与地方基于不同策略共同运作的产物。国家通过“日本遗产”项目使符合要求的地方文化遗产故事获得权威认证,完成了文化资源的“遗产化”;地方围绕历史发展脉络与文化基因,讲述文化遗产故事,利用“日本遗产”的符号价值,提高了地方知名度。

The cultural Heritage is the product of power politics,the development and utilization of which reflect the values,ideology and interests of the participants.Therefore,different countries adopt different strategies for making use of it.Department of Culture of Japan launched the"Japanese Heritage"project in 2015.The state,through the"Japanese Heritage"program,attempts to make the local cultural heritage meet the requirements to obtain authoritative certification and complete the“heritabilization”of cultural resources.The local,working on the historical context and cultural genes,attempts to tell the story of cultural heritage,using the symbolic value of"Japanese heritage"to improve local popularity.