《后浪》青年宣言片反向评价的解释现象学分析

An Interpretive Phenomenological Analysis of Reverse Evaluation of Houlang,Youth Proclamation Film

在综合研究卡尔·波兰尼(Karl Polanyi)反向运动的内涵,以及社交媒体负面评价的概念、内涵的基础上,论文提出了媒介内容反向评价的概念。从解释现象学视角来看,媒介内容反向评价相关的四个主题是:主体的“先验性认知图式”影响媒介评价;不同媒介的本体属性与人的同构影响媒介评价;虚拟空间的情感传播倾向影响媒介评介;消费主义偏向与多元价值并存下普遍性公平原则的缺位影响媒介评价。媒介内容反向评价调试路径建构具有十分明显的必要性。

On the basis of a comprehensive study of the connotation of Karl Polanyi's reverse movement,and the concept and connotation of social media reverse evaluation,this paper puts forward the concept of media content reverse evaluation.From the perspective of interpretive phenomenology,four topics related to media content reverse evaluation are summarized.The subject's“transcendental cognitive schema”affects media evaluation.The ontological attributes of different media and human isomorphism affect media evaluation.The emotional communication tendency of virtual space affects media evaluation.The absence of universal fairness principle affects media evaluation under the coexistence of consumerism bias and multiple values.Constructing the debugging path of media content reverse evaluation is very necessary.