“双创”背景下大学生“双创”意愿与行为的调查分析

Investigation and Analysis on Willingness and Behavior of College Students on Innovation and Entrepreneurship

以“双创”为社会背景,以大学生“双创”行为为主线,探析大学生“双创”行为与意愿的影响因素.结果显示:大学生“双创”意愿与“双创”行为存在的“悖离”现象;“双创”氛围虽然对大学生“双创”意愿的影响有限,但对大学生“双创”实践的影响较大;不同年级群体参与“双创”的意愿与实践具有明显差距,而且有些大学生群体虽然较少参与“双创”实践,却表现出较强的“双创”意愿.并从培育“双创”文化、营造“双创”氛围和创新“双创”工作方法提出了建议.

Taking innovation and entrepreneurship as the social background and regarding college students entrepreneurial willingness and behavior as the research mainline,the influencing factors of college students entrepreneurial willingness and behavior have been analyzed in this paper.The results show that there is a discrepancy between college students entrepreneurial willingness and behavior.Although the atmosphere of innovation and entrepreneurship has limited impact on college students entrepreneurial willingness,it has an impact on college students entrepreneurial behavior larger;groups of different grades have a significant gap in their willingness to participate and behavior,and some college students have shown greater willingness to entrepreneurial willingness and behavioral though they have less practical experience.The article puts forward suggestions on cultivating the culture of innovation and entrepreneurship,creating the atmosphere of innovation and entrepreneurship,and reforming the working methods of innovation and entrepreneurship.